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Midwest HVAC News Guest Column

Customers = Profitability...Right?
by Danah Head Executive Advisor- The Distribution Team
Have you ever held a customer appreciation sale? You know the one where you put up flags in your parking lot, send out massive emails to your entire customer base, maybe invest in a mailer, and give out hot dogs (and hopefully sell off some dead stock)?
 
2015 Trending Technology in HVAC Systems
by Tess Young
New Year New Technology
Starting off a New Year means new technology is just around the corner. The HVAC industry is no different. Conventions are gearing up to show off the hottest new trends to take the HVAC community in years.
 
If This Were My Mothers House
by Mark Matteson
When someone I trust and believe, say a technician that comes into
my home or business says to me, “What I would do is...” or “If it were me, I would...” I really listen. Hey, that’s what I said when I was a Chimney Sweep to my residential customers in my early twenties.
 
Six Powerful Prospecting Tips to Build Your Business
by John Boe
Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet?
Why You Should Offer Green Comfort Solutions to Your Customer.
By: ComforTune System
Green technology has increasingly become a topic of interest for consumers due to advances in technology, shifts in public policy and a growing awareness of the impact we have on our environment.

 

So your Manual J Load Calculation was just rejected because it wasn’t “ACCA Certified” – What load calculation software should you have used?  By: Tracy Savoy  - Savoy Engineering Group
It is critical your Manual J load analysis is produced with ACCA certified software by someone who understands Manual J theory – not just someone who can punch buttons in a software program.
 
  Tech Falls Into Customer’s Trap – Literally!
By: Joe Crisara Contractor Selling
Gerry was a technician on a mission. He was going to try to break the company record for doing the most calls (14) in one day. This day seemed like the “perfect storm” where everything was in place to set the record.
How Zoning Helped Me Answer the Question I Hated Most as a Tech.  by: Bill Molica, Technical Sales, Arzel Zoning
Before I started my career at Arzel, I spent the better part of 20 years as a residential service technician. Spring and summer were always interesting and challenging times of the year. Whether I was being called out for maintenance or an emergency, I would arrive at a two-story or split-level home and get the same question, “why is my second floor warmer than the first?”
 
How Do You Successfully Bid a New Project?
By: Jack Wilhelmi The Waldinger Corporation
“People buy from people they understand and trust. It’s tempting to hide behind your Smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project.

 

Building your Business with Dehumidification
Contributed by Joe Hvalacek
Ultra-Aire Business Development Manager
There are many ways to build your contracting business, increase sales and grow profit – yes, even in this economy. Some are more profitable than others. Some may be easier to implement than others. Some are more expensive, while others are more cost effective. 

A Recession is a Terrible Thing to Waste
By: Bob Janet
There are two good times to take advantage of your competition.
1. When business is good. It is easier to make a good time better than a bad time good.
2. During a recession is a great time to increase sales because your competition is cutting back their marketing.



When The Student Is Ready, the Teacher Appears

By: Julia M. Rahn, Ph.D.
How many times have your readers started a project, only to reach a step they didn’t know how to complete, so the project got shelved? No matter when the project is revisited, the help they need to clear the hurdle is suddenly presented to them.
  How to be a Profitable Contractor
By Dave Gleason Systematic Selling Inc.
Every contractor wants to have enough profit to afford the things in life that make a difference. There are very little secrets in the world of business, small business or large corporations. The first thing every contractor needs to know is how to establish a profit for their company. You need to understand overhead and how to price a job.

  Regulatory Compliance – Fact or Fiction?
By L. P. Coston, Ph.D., Certified Safety and Health Professional
To determine if your HVAC business is subject to Regulatory Compliance it is necessary to identify what is Regulatory Compliance. Unlike many governmental topics, Regulatory Compliance is straight forward and "spelled out" in the Code of Federal Regulations.

  Clearing the Air About IAQ
Today’s consumers are aware of environmental issues and indoor air quality concerns, but they may not know that their HVAC/R dealer can provide them with solutions. As a technician, you may have a lot of questions when it comes to IAQ. How can you market it to your customers? Is it simple to install? And where can you find the training and products you need to become an IAQ expert?


 



 

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