Many of the HVAC contractors
we work with are hesitant about using call tracking
software. Why?
Some contractors believe their clients have their phone
numbers saved (unlikely), so they don’t need it. Plus, call
tacking requires your business to have multiple phone
numbers, which could deter someone from contacting you for
service.
Ok, we get it.
However, any downside to call tracking is completely
exceeded by the massive benefits of knowing what marketing
channels are working for your HVAC business.
Call tracking records the number of phone calls you receive
and where they originate from. This can help estimate future
revenue and help determine your next step in the marketing
strategy.
In order to track your phone calls, you will need to sign up
with a call tracking service. We recommend using CallRail.
Creating an account isn’t complicated, and it’s well worth
your time. Read on to learn how to set up call tracking for
your website.
1 – Add Your HVAC Company to CallRail
Creating an account on CallRail is easy. Just input a
username and password.
Once you have your account, you will need to add your HVAC
to the service.
From the main menu, click on All Companies. Next,
select Create Company and fill out your company name
and timezone.
Finally, click Add User and create a username.
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2- Set Up
Tracking Numbers
We recommend setting up around 8 different tracking numbers.
Remember, all of these numbers will forward to your main
company line.
Click on Create Tracking Numbers.
On the next page, complete the form with the following
information:
For Website Pool Name, name the tracking group
whatever you like.
Enter at least 8 for Pool Size and don’t forget to
add your main phone number under Forward Calls to.
3- Copy CallRail Embedded Code
The final step is copying your personalized CallRail code
and embedding it within your WordPress website.
We recommend using the Headers and Footers plugin for adding
your CallRail code.
All you need to do is copy and paste, as shown below.
You can also use the CallRail embedded code in Google
Analytics to track a specific goal. Goal setting in Google
Analytics provides even more insight into the performance of
your website.
Don’t have a Google Analytics account? Check Out
This Easy Step-By-Step Guide
Integrating call tracking into your overall marketing
strategy will boost your HVAC business to new heights. And
remember, you don’t have to go it alone! PMNow is here to
help HVAC professionals reach their full potential.
At Proven
Marketing Now, we can help determine the best
marketing strategy to help your business grow. Contact us
today to set up an SEO audit!
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