Midwest HVAC News
Airmaster Invests in
Growth, Announces New Headquarters Location and Brand Identity.
a leading manufacturer of air circulation and ventilation solutions,
announces new brand structure and new headquarters location.
Airmaster will move its headquarters and manufacturing to a
120,000-square-foot facility located on S. Meridian Road in
Clarklake, Mich. that the company purchased. The new location will
allow Airmaster to streamline its production processes as well as
allow for an overall more efficient layout. The new facility also
lends itself to future growth with room to expand.
Along with announcing the new location, Airmaster unveiled a new
brand identity with the introduction of a new logo. Airmaster,
previously referred to as Airmaster Fan, continues to grow and
expand its offerings, with a wide variety of air circulation,
ventilation and other products for industrial and commercial use.
The company’s new brand identity will continue to be rolled out
including in the addition of new marketing materials.
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“We’re going for a
newer, fresher look for both the brand and our building,” said
Benjamin Braitsch, president and CEO of Airmaster. “Our new
facility allows Airmaster to streamline production and be more
efficient, letting us better utilize space and technology. Our
new brand identity is also streamlined, while at the same time
communicating that we are more than just fans.”
As part of Airmaster’s continued growth and innovation, the
company has changed the way that it approached warehousing,
bring the warehousing of its products closer to its customers.
The new warehousing strategy coupled with streamlined
manufacturing and expanded shipping capabilities at the
manufacturing facility will provide better lead times for
Airmaster distributors and customers.
Airmaster, based in Jackson, Mich., manufactures air circulation
and ventilation fan solutions for industrial and commercial use.
Founded in 1886 as the Diehl Fan Company, today Airmaster
manufactures the industry’s largest selection of air circulation
and ventilation products to keep people, plants and processes
cool. In 2013, Airmaster was purchased by the Maico group, a
family business from Germany. The Maico group is a globally
recognized leader in ventilation products and is known for
product quality and reliability. Airmaster also maintains
stocking warehouses across the U.S. For more information, visit