Midwest HVAC News
First Supply Undergoes
As First Supply works to keep pace with changes in the industry and
the needs of customers and employees, a new organizational structure
has been created.
Going forward, First Supply branches will be aligned into three
geographical regions providing a more consistent and focused
approach to our customer service efforts as well as operational
processes and procedures. While current management of the branches
remains in place, each will fall into a designated region; Northern,
Western and Southern, with each managed by a General Manager.
the Northern Region will be Mike Meiresonne, who joins First Supply
with 10+ years in the industry, holding positions in inside sales,
branch management, HVAC territory management and sales management.
As General Manager of the Northern Region, Meiresonne will be
headquartered in Appleton and will have responsibility for branches
in northeast and central Wisconsin, including Appleton, Green Bay,
Rhinelander, Plover, Sheboygan and Oshkosh.
the Western Region, Brian Heidtke has been promoted to the role of
General Manager. Heidtke joined First Supply in March of 2013 as the
Sales Manager of the Eau Claire branch and was most recently the
Assistant General Manager. Heidtke has significant previous industry
experience in branch management and in both plumbing contracting and
manufacturer’s rep roles. As General Manager of the Western Region,
Heidtke will be headquartered in Eau Claire and will have
responsibility for Minneapolis, Brainerd, Rochester, Winona and
Owatonna in Minnesota as well as Eau Claire, La Crosse and Tomah in
Wisconsin. Current Eau Claire General Manager John Kohlhepp will be
transitioning from his role and moving into a special projects role
working closely with First Supply President, Paul Kennedy.
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the Southern Region will be long-standing First Supply employee,
Michael Miller. Since joining the Quotations Department in 1990,
Miller has held a variety of roles at First Supply, including;
Customer Service, Assistant General Manager and as General
Manager of the Madison Region for the past 12 years. As General
Manager of the Southern Region, Miller will be headquartered in
Madison and will have responsibility for Madison, Janesville,
Brookfield, Delavan, Kenosha, Oak Creek, Racine and West Bend in
Wisconsin along with Rockford and Freeport in Illinois.
Remaining First Supply branches located in Dubuque, Cedar Rapids
and Platteville will fall under the direct management of First
Supply President, Paul Kennedy. Kennedy will work with current
branch management to solidify the position within those markets.
Seen as an exciting time at First Supply, this restructure will
align our operational processes and customer experience and
strengthen our position for continued growth and success. This
change does not impact our Kitchen & Bath Store, Gerhards or
current Gerhards management.
Established in La Crosse, WI, First Supply LLC is a regional
wholesale distributor with twenty-eight locations in the upper
Midwest. Founded in 1897, First Supply, employing over 600
people, is a family-owned, single source provider of HVAC-R,
Builder, Plumbing, Waterworks, Industrial PVF and Pump/Well &
For more information