Midwest HVAC News

Growth within the First Supply Family of Companies. January 2014.

Madison, WI – First Supply is gearing up for anticipated future success, and in doing so, has determined that the addition of two key positions is needed. After an extensive search, consisting of many qualified applicants, two individuals, with proven success, were selected. It is at this time that First Supply is proud to announce Bill Holz as the new Director of Sales and Marketing – First Supply and Bob Rasins as the new Chief Operating Officer – Kitchen and Bath Stores.

Bill Holz comes to First Supply from Culligan International where he was the Regional Senior Sales Manager, overseeing 43 locations. He will help drive the initiatives already set in place and establish best practices to help First Supply reach its sales goals. Mr. Holz will oversee the Product Managers of Plumbing, HVAC-R, Fluid Handling, PVF and Waterworks. In addition, First Supply’s Corporate Marketing will also fall under his leadership.


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Bob Rasins comes to First Supply from Eddie Bauer where he was the Divisional Vice President of the Central Region, consisting of 150 stores. His 31 years of retail experience will be invaluable as First Supply pursues a more consumer-centric focus with Gerhards and Kohler Signature Store – Edina, MN, the Kitchen and Bath Stores owned by First Supply.

Established in La Crosse, WI in 1897, First Supply has a long history of hometown family ownership with a focus on selling Wisconsin products. First Supply is proud to be a preferred supplier of Wisconsin based brands including A.O. Smith, Kohler, Milwaukee Tool, Lochinvar Boiler, Bemis, Bradley Corp., Zurn, Sterling Plumbing, Milwaukee Valve, Insinkerator, Kallista, Ann Sacks and Aprilair among many others.


About First Supply
First Supply® is a leading main channel wholesale distributor providing industrial customers and building contractors with an extensive line of products and services. First Supply features manufacturer product lines in the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial and municipal markets. First Supply is made up of 28 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois and Michigan UP.
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